An advertising campaign is a series of messages that share a single idea and theme which is used appeal to others. Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial periodbut many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
There are several ways of going to set up your own advertising agency.
1. Learn advertising. Take copywriting and graphic artist courses at a local college. Your instructors will give you projects, then provide you with feedback. Save the finished product for your portfolio. Volunteer your new advertising and graphic art skills at a local church and non profit organization. Save copies of your work as part of your portfolio
2. Prepare a resume listing your schools and experiences. Make a hardcopy of your portfolio. List copies of your advertising and graphic art work. Submit a resume, cover letter and a few samples to an advertising agency.
3. Gain experience working at the advertising agency. Do work involving both copywriting and graphic art. Work in the accounting department. Future prospects could turn you down if you don’t have experience
4. Determine if you’re going to be a freelance advertising agency or one that works from an office building. Obtain a business license in either case. If you’re going to work out of an office, get building, fire and safety inspections. Your location is very important. Pick a location that offers exposure to potential business customers
5. Come up with a business and marketing plan. Use your copywriting and graphic artist skills to market your service.
6. Find investors. Use your business plan to pitch your company to investors. If your idea is unique enough, you may be able to sell it to venture capitalists. Otherwise, consider approaching a bank or credit union, or, if these forms of financing are unavailable to you, friends and family
7. Get permits and licenses. When starting a new small business, there are a number of permits and licenses, including a Employer Identification Number, that a person must acquire before he can start up. Consult the Small Business Administration for assistance.
8. Develop a physical and digital presence. Perhaps the most important advertising an agency creates is their own, as it acts as a calling card. In addition to offices in which to meet clients, any agency hoping to compete in the 21st century must have a sophisticated web presence, one with a well-designed website and a number of social networking pages. Use these pages to show your client what you can do for them.
9. Create samples. Companies seeking advertising help will want to know the kind of work that an agency can produce for them. If you have previous experience in advertising, collect samples of your work in a portfolio or clip reel. Otherwise, create new work that you can use as a demonstration of your talents.
10. Find clients. Advertising agencies must be proactive in finding customers, as only those agencies with a proven track record can sit back and wait for clients to come to them. Identity companies ripe for new ad campaigns or marketing approaches. Schedule meetings with them and pitch ideas.