Happy New Year everyone. This year is packed with lots of interest topics and tutorial. We have been very busy behind the scene and have been doing some underground projects, hence why we have been laid back on our online presence.
We are definitely back now and getting better and better now. We have a couple of new and exciting videos and tutorial lined up for you all this year. Make sure you stay tuned and keep checking our post for new info.
Happy New Year once again!
An advertising campaign is a series of messages that share a single idea and theme which is used appeal to others. Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial periodbut many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
There are lots of methods to approach these media mediums such as Television ads, Magazine ads,radio ads, social media ads and so on. They are often very expensive for small businesses to produce and air. Although Magazine and radio ads are less expensive but still needs a huge amount of investment when taking part in ongoing campaigns. You can spend a lot of money on an Internet campaign but there are also many ways to leverage the Internet to advertise your business. The following are 10 ways to consider:
- Increase your visibility on search engines: Insert keywords that describe your business into the HTML < META > tags on your Web site pages. Repeat these keywords in the text of your Web site’s homepage. Strategic use of keywords can put your business name at the top of customers’ search results. For more information, see our article “Optimizing Your Site for Search Engines and Directories”.
- Put your URL on everything: Maximize your advertising efforts by listing your Web site address on everything you do. Print the URL on your company’s letterhead, on your business cards, on the front of your building or the door to your office suite. Use the URL in your e-mail signature. List the URL on any print advertising that you do, including phone books, brochures, flyers, and direct mail pieces.
- Blogs: A Weblog, or blog, is a collection of short articles, essays, or loosely-formatted thoughts, usually written by one individual. Blogs have become extremely popular as both a medium to get your message out and a vehicle for paid advertising. Blogs also encourage reader comments, making them a valuable tool for gathering customer feedback. Companies such as Blogger (www.blogger.com) will host your blog for free. You can also install a blog on your own Web site with free software such as MediaWiki
- Submit your site to every directory, specialty listing, industry organization, and yellow pages you can find: No matter what industry your business is in, there are online directories, such as Yahoo! Yellow Pages, that you should register with. Many business and industry associations allow you to list your business on their Web site. In addition, there are individuals who maintain popular lists of resources; use Web search engines to find these lists, and then create an entry for your business.
- Podcasting: Podcasts are audio files recorded in a radio talk show format. By posting podcasts on your Web site and other sites like Apple’s iTunes (www.itunes.com), customers can subscribe to your podcasts, download them as soon as they are available, and then listen to them on their computers or portable MP3 devices. The software to create podcasts is free; for more information visit www.podcastingnews.com.
- Get the attention of the press: Pitch news ideas about your industry to local newspapers, radio stations, and television stations. Pitch ideas to Web news sites. Propose that one of your employees be the expert interviewed in the news piece.
- Join online communities: No matter what the topic, there are thousands of people discussing it passionately on the Internet. By contributing to these discussion groups, you can inform your customers and advertise your business.
- Ezine: Write an e-mail newsletter, called an ezine, with articles about your industry, your products and services, and related news of interest to your customers. Check out sources such as goarticles.com and ezinearticles.com, which provide free articles you can use in your ezine. Advertise your ezine for free with directory sites such as http://www.ezine-dir.com.
- Reciprocal banner ads: Companies such as 123Banners (www.123banners.com) help businesses by facilitating free banner advertisement swaps. By allowing a company to advertise on your site, they allow you to advertise on theirs. Be sure you retain control over what Web sites carry your ads, and what ads you post on your site.
- Free classified ads: Use services like Yahoo! Classifieds (http://classieds.yahoo.com) to post free ads for your products and services. Also consider posting offers for free samples of your products, sweepstakes, and other giveaways.
The important thing is to think creatively and experiment. The Internet is an extremely flexible tool that gives your business many avenues for advertisement and enables you to react quickly to customer feedback.