Archive | May 2012

The concept of Advertising campaign

An advertising campaign is a series of messages that share a single idea and theme which is used appeal to others. Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial periodbut many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.