Archive | March 2012

7 top advertising Agencies in the uk


design
Adam & Eve
www.adamandevelondon.com

Would you Adam and Eve it? Well believe it or not the second on my list is another big hitter, Adam and Eve are voted Campaign Magazine’s Agency of the Year in 2010 AND Marketing Magazine’s Agency of they Year (Creative) 2010 also, beat that! On looking into their work, the most outstanding piece I can find is the latest advertising for Fosters, the ‘Good Call’ campaign which markets to 20-30 year old blokes so well, it always makes me laugh when I see it on TV, I’m just within the targeted audience (only just), so its simply superb! Other clients of note are Save the Children, The Telegraph, Halifax and John Lewis.


design
Agency.com
www.agency.com

Agency.com is a full service interactive marketing agency that creates a harmonious brand experience between both the physical world and the interactive one, ensuring your customer’s journey is seamless and satisfying. Award wise, they have a hoard of them from all the awarding bodies, from Webbies to Cannes Lions, from One Show Awards to Revolution Awards, from London International Awards to the Horizon Awards and from the New York Festivals to the IMAs. All in abundance, just check out the facts tab on Agency.com’s website, its huge! They must have a whole office just to hold them in, and I bet that office is probably larger than your average design agency alone 🙂


design
Amaze
www.amaze.com

With clients like Coca-Cola, Toyota and Lexus, it’s no wonder that we are amazed by this award winning full service marketing and technology agency. Yes digital is the mainstay of their DNA but they do offer a comprehensive range of services beyond digital strategy and communications, like traditional marketing and public relations. Also of interest on their site is the study of 10-15 year olds which they call the ‘amaze generation’ – a generation who will be tomorrows consumer (one that is shaped by the changing digital world), you can download the first wave of their results, its an incredibly insightful read.


design
Barrington Johnson Lorains (BJL)
www.bjl.co.uk

Blimey this one sounds like a posh agency, reminds me of a game (similar to the ‘what was your first pet called and your mothers maiden name’ which gives you your comedy porn star name), we could try something similar with this so try to think of your friends surnames, add them together to see if your name would sound like an upmarket design agency? Mine would be Clarke Weetman Stokes, ok so that doesn’t work for me at all but worth a try. Barrington Johnson Lorains are the UK’s most awarded agency outside London that deliver ideas which get results for their clients’ bottom lines. Awards of note include: 5x CIPR Awards, 4x DADIs, Best Advertising Strategy from the Drum, 13 Fresh Awards from Campaign and MediaWeek, 8 IPAs, loads of Roses Advertising Awards and a heap of SWOT Marketing Awards.

At one time, marketing agencies had harped on about whether they were above the line or below the line. BJL don’t care whether they are below the line, through the line, down the line or sideways – they just don’t see a line, they never have. What they see are opportunities to connect with consumers, change their behaviours and drive profitable business. BCL don’t look at the media first, but at the business problems they want to solve for their clients, and by using fresh and effective ideas they shift the category and can provide real commercial results.


design
Bartle Bogle Hegarty (BBH)
www.bartleboglehegarty.com

Ha ha, another triple barrelled one for you here… BBH are a superb agency responsible for some classic adverts, like the ones that put Levis in the public’s mind and more recently it was responsible for ‘The Lynx Effect’, which more than tripled sales for the brand owner – Unilever. Amongst their client roster are a huge amount of large global businesses, which is supported by the global network they are. This globalised company structure is displayed incredibly well in their website as it holds all the agencies offices in-one-website in a very effective way.

Award wins include:
Creative Review Agency of the Year in 2010
BBH is a 5x winner of Agency of the Year from British Television Advertising Awards (BTAA),
They have a Grandy (best in Show) from the International ANDY Awards
Cannes Titanium and Gold Lions
Gold Pencil from the One Show Awards
Is an Effie Grand Prix Awards winner and has loads of Webby Awards…


design
BD Network
www.thisisbd.com

With clients like these, it’s no wonder that BD are a great agency, some ace work for Nintendo, Virgin, Coca-Cola, Nike, Peugot etc. So who are BD? They are an independent, integrated, multi-disciplined communications agency with over 21 years’ experience delivering market-leading campaigns. As they are independent, it allows them to be nimble, entrepreneurial and honest! BD believe in the power of ‘stickythinking,’ a philosophy that places the consumer or the shopper at the very heart of their ideas, not just a specific discipline, enabling BD to create powerful integrated ideas focused on results, murdering the mediocre. That is BD.


design
Beattie McGuinness Bungay
www.bmbagency.com

We resume this list with BMB, which was voted as Marketing Magazine’s Agency of the Year 2008. And yes, I know that that was 3 years ago but an agency doesn’t suddenly become rubbish in that time, BMB are still leading the fore in their marketing and advertising excllence. While BMB (still) believe in traditional broadcast media and print, they don’t rule anything out. In fact they believe in using other communication forms ‘as well as’ rather than instead of, it all counts in the marketing mix. An example is their ground breaking app for the iPhone ‘the iPint’ which we have all seen at some point on our own or friend’s phones. Their advertising for Carling is particularly superb and one to look out for on their website
Highly Commended
The other advertising and marketing agencies of merit include:

23 Red www.23red.com
CHI and Partners www.chiandpartners.com
CST The Gate www.cstthegate.com
WAA www.waa.co.uk
RAPP UK www.uk.rapp.com
RadioVille www.radioville.co.uk (Radio)
Eardrum www.eardrum.co.uk (Voice overs and radio)

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Practical Lessons Into Learning Food Advertising

Overview

This lesson introduces the ways in which advertising can affect our food choices. Working from television and magazine ads, discussions of these techniques used by advertisers on how they engage kids with products. Specifically, they assess the importance of “spokes characters” like a cartoon figure and jingles as effective ways to build relationships with kids.


Preparation and Materials

  • Tape TV commercials targeted towards children. (Saturday mornings usually offer a wide variety of snack and cereal ads.)
  • Collect food ads from magazines.

The Lesson

Guided Discussion: Advertisements

A good way to begin evaluating food advertising messages is to point out products in television and magazine ads. While discussing the ads ask:

  • How many different techniques can you spot in these advertisements? For example, do the manufacturers use animation, filming tricks, music, bright colours or celebrities?
  • How do these techniques make you feel about the product? Do they make you want to have it? (One way they do this is to imply that the product gives children ‘power’.)
  • Why is it good for the manufacturers if their advertisements make you want to buy their product?

Activity 1

Brand Characters

One method used by food companies to attract kids is to create characters that are associated with their product or brand. On the blackboard, have the children come up with a list of their favorite “food” characters, such as Tony The Tiger, The Honey Comb Kid, The Nestle Quick Bunny.

  • Why might companies create “spokes characters” like Captain Crunch or Toucan Sam? (They give  products a  friendly face that kids can relate to; they make a product appear fun and exciting.)
  • Have your students ever wanted to try a product because they like its “spokes character?”

Using the list on the board, identify what you like best about each of these characters. Take a vote on your favorite.

  • Think of your favorite food and create and name their own food character. Draw or paint a picture of your new character with your favorite food.

Activity 2

Jingles

Manufacturers create jingles, or catchy sayings, to encourage customers to think of their products. Complete the following food jingles and identify the food product that is connected to: “It’s a honey of an O, its…..” (Honey-nut Cheerios), “Good, good, whole wheat….” (Shreddies), “You can’t drink it slow, if it’s….” (Quick), “Leggo my….” (Eggo), “I gotta have my….” (Corn Pops).
Ask yourself, what makes these jingles so effective. (Answers may include: short, catchy phrases and simple music that make them easy to remember; continual repetition of the jingle in television and radio ads.)

  • Record other popular food jingles (or jingles for other products) and create a food jingle of your own.
  • As an extension activity, have children record their original jingles for their favorite foods and play them to the class.

 

Useful Links and Resources for designers and Advertisers

As a designer or Advertiser there are some resources based on their usefulness and overall quality that is necessary to have an influence in the advertising and creative community.  We hope you find these resources as useful. !
Organizations

1. www.gag.org
The Graphic Artists Guild promotes and protects its members and is committed to improving conditions for all graphic designers and the whole industry. They also produce the well known Graphic Artists Guild Handbook which is an essential part of any designers library.

2. www.aiga.org
AIGA, the professional association for design is dedicated to protecting and advancing design and its importance to society. AIGA now represents more than 19,000 designers through national activities and local programs developed by more than 55 chapters and 200 student groups.

Education

3. www.guidetoonlineschools.com
Guide To Online Schools is an education directory that specializes in online degrees, online schools, and distance learning. They showcase a variety of accredited online schools that you can get your graphic design degree from.

4. www.getdegrees.com
Getdegrees features the nations best online degrees from over 300 colleges. As as designer, you can find accredited art degrees online from such schools as The Art Institute of Pittsburgh – Online Division & Westwood College Online.

5. www.graphic-design-schools.org
Graphic Design Schools is your unofficial guide to getting into a graphic design school.

6. www.artdesignschools.com
Art Design Schools provides an extensive list of campus based and online art schools.

7. www.computer-schools.org
Computer Schools is a great blog that focuses on helping people land careers in computers.

Generally Useful

8. www.lipsum.com
This is a pretty famous site within the design community; you can generate dummy text on this site to put into your designs until the real copy is available.

9. Best Web Gallery
Best Web Gallery is a great website if you are looking for the best Flash and CSS websites.

10. www.csstype.com
An incredibly useful site that shows you exactly how web fonts will look on your screen.

11. www.brandsoftheworld.com
This is the ultimate branding library with thousands of the worlds most famous and popular logos. Great for researching corporate identity.

12. www.bloglines.com
Bloglines is a great way to organize all the blogs you read into one place instead of having to visit a bunch of different websites and is a good time saver.

13. www.mozilla.com/en-US/
Arguably the best web browser out right now. I use it for most of my web browsing but don’t forget the other browsers when it comes to optimizing your website. Not everyone uses the same browser.

14. www.mozilla.com/en-US/thunderbird/
This is my favorite email client to use. It’s simple, efficient, and easy to use with solid email alert features. Very handy if you get important emails often.

15. www.adobe.com
Home to the well known design software we all know and love. Good site to check out once in a while for updates and help regarding software such as Photoshop and illustrator.

Networking & Freelance Work

16. www.craigslist.org
Craigslist is one of my favorite forums to use. There are tons of new design jobs and gigs added every day but the competition is stiff so bring your Game.

17. www.getafreelancer.com
If you are looking for an affordable but professional coder this is the place to go. Freelancers bid on projects you post.

18. www.linkedin.com
Linkedin is a very popular site for professionals and is a valuable networking tool.

19. www.krop.com
Krop.com has a database of jobs for designers, artists, and developers with an instant and easy to use search feature.

20. www.coroflot.com
Corofloat.com is a site where you can promote and host your design portfolio, search for jobs and post to hire some one.

Best Traffic-driving Resources that really works!

This is a list of some of the best Traffic-driving Resources that really works! I would recommend it!

  • Article Marketing
    Write 3 articles that are related to the topic of your website. Include a brief bio and link to your website at the end of the article. Submit each of these articles to article directories, and also to webmasters and ezine owners that rank well for your keywords.
  • Forum Marketing
    Do a search on Google for keyword+forum. If you have a pet related site, for example, search “pet forum” (without quotes). Find the top 3 forums in your niche and join each of them. DO NOT SPAM, but do set up a profile (and signature, if allowed) and post an introduction. Get involved in each of these 3 forums by posting at least one thread or response each day. This will help you gain exposure in your target market, and people will naturally be interested in your related website.
  • Yahoo! Answers
    Go to http://answers.yahoo.com and find questions related to your niche or website. If you can provide a legitimate answer to their question, you can include your link as the resource or reference URL. Again, without spamming, if you can contribute to the community you will interest them in your related website.
  • Viral Marketing
    Write a Report that would be of great interest to your target market, and sell it cheap. Include your bio and information about your site within the report (briefly in the Introduction, and fully in the About The Author section at the end). Offer 100% commission to Affiliates, and you will have all of your competitors sending traffic to your website for you. To make this super-easy, you can get the instructions and the script to do this (here) for only $7 – it’s well worth it ;)
  • Social Networking
    Set up profiles at popular social networking sites like MySpace, Facebook, Ryze.com etc. Network with people in your niche and get established on these sites with a customized profile. It is very easy to grow your network, and people who are interested in what you offer can find you easily. If you can use “photo marketing” to your advantage (cute pet pictures for a pet site, for example), include Flickr.com in your networking list as well.
  • Blogging
    Blogging can be considered another form of Social Networking, and enough so to be considered a stand-alone marketing technique. You want to set up a blog that is directly related to your website’s topic, and post content to it frequently (3-5x/week minimum). If you have a pet store website, for example, you can create a blog on Pet Tips (dog grooming, dog training, etc). For detailed tips seeSocial Networking in the Blogosphere.
  • Press Releases
    You can write and submit a press release free of charge. While some websites charge to publish your press release (and this may be worth the investment!), many also offer a free submission option. You want your press release to be newsworthy, so you choose your angle carefully. Do a search on Google for press release tips.
  • Search Engine Marketing
    Learn all that you can about SEO (Search Engine Optimization) and take the necessary steps to optimize each of your web pages. It is not complicated or impossible, but there is a lot of mis-information out there about search engines. I can help you with this personally if you like (free) at my discussion forum – look for the SEO section.
  • Get Links!
    Submit your new site to appropriate directories, and get it listed on niche resource pages. Link farms and exchanges on “link pages” are a waste of your time, but do seek out quality linking opportunities. You want a variety of links pointing to your site, not only to your main page but also to internal pages of your site as well.
  • Funnel Traffic From Other Sites
    This strategy may require a little creativity, but you want to consider ways that you can funnel traffic from popular websites such as: craigslist, ebay, youtube, wikipedia, etc. These are very popular websites that are established and bursting at the seems with live visitors. Think of ways that you can add something of value, and (without spamming!) lure these visitors to yourwebsite.

Use these 10 strategies as your initial Action Plan. Once you complete all 10 steps, go back to the first and begin again. Consistently marketing your site in a variety of ways is the key to gaining exposure and getting a consistent flow of traffic into your website!